Broaden Service Offerings

To meet all of its clients IT needs, the company strives to offer a comprehensive range of services by continuously evaluating new and emerging technologies. As a full-service provider, the company believes that it can increase its revenues from existing clients as well as attract new clients. Towards this end, the company has opportunistically expanded its services beyond its core development, maintenance and re-engineering services.

Increasing Business With Existing Clients

A key objective of the company’s growth strategy is to expand the nature and scope of its engagements with existing clients both by increasing the volume of its projects and by expanding the breadth of services offered.

Develop New Clients

The company pursues several new client development strategies. First, the company offers a broad array of managed software solutions that provide an initial entry into a new client. Second Genesis believes that it can leverage the industry-specific expertise it has developed in key vertical markets (financial services, manufacturing and distribution, retail, telecommunications and technology) to further develop its portfolio of clients in these targeted markets.

Increase Revenue Per IT Professional

To increase its revenue per IT professional, the company continually focuses on building expertise in vertical markets, refining its software development tools and methodologies, and storing and disseminating experiential knowledge in order to improve efficiency and productivity.

Expand and Diversify Base of IT Professionals

Management believes that a critical element of the company’s growth strategy is its ability to increase its base of IT professionals. To address this issue, the company plans to build new software development facilities in locations where it can access local pools of talent as well as increase the number of professionals employed at its existing locations.

Pursue Selective Strategic Acquisitions

The company believes that pursuing selective acquisitions of IT services and software applications firms could potentially expand the company’s technical expertise, facilitate expansion into new vertical markets and increase its client base.