BUSINESS STRATEGY Genesis a NAYAR Enterprise

BUSINESS STRATEGY

Pursue World-Class Operating Model
The management believes that one of the most critical contributing factors to the company’s success has been its commitment to pursue highest standards in all aspects of its business, including deliverables, to the customers, human resources management, investor relations, planning finance, physical and technological infrastructure, sales and marketing.

Invest Heavily In Human Resources

We believe that continued success depends upon the ability to recruit, train, deploy and retain highly talented IT professionals. Even as the field of software engineering has been attracting the best and brightest Indian student, our management believes the company has become one of the most sought after employers for Indian engineering graduates.

Focus On Managed Software Solutions

The company focuses its recruiting efforts on the top 20% of the student from the engineering departments of Indian universities and uses a series of tests and interviews to identify the best applicants, In an effort to attract most highly qualified candidates, the company has spent significant resources in creating a quality work environment.

Capitalize on a Well-Established Offshore Development Model

The company provides a wide range of software services and maintains a disciplined focus on its business mix in an effort to avoid service or client concentration. Beginning in fiscal 1996, the company aggressively sought to minimize its client concentration and to accept as clients only those that met strict guidelines for overall revenue potential and profitability. In fiscal 2000 and 1999, the company’s largest client accounted for 7.2% and 6.4%, respectively, of revenues and its five largest clients accounted for 30.2% and 28.4%, respectively, of revenues, Similarly, the company has endeavored to maintain a balance among its service offerings despite certain trends in the market place, in particular year 2000 remediation services. This balance is key to ensuring that the technology skill set of the company’s IT professional remains diversified.

Maintain Disciplined Focus on Business and Client Mix

As one of the offshore software development model, the company has made significant investment in its infrastructure and has developed the advanced processes and expertise necessary to manage and successfully execute projects in multiple locations with seamless integration. The company has high levels of project management skills and rigid control as evidenced by its commitment to achieve Capability Maturity Model certification.

NEWSROOM

SecurDrive
Genesis Launches Indigenized Smart Card Based Encrypted Storage Product "SecurDrive".

SecurDrive solution for Power PC
Readying IndustryFirst "SecurDrive" solution for "Power PC" platform.

Location Based Solutions
Location Based Solutions launched in the Indian Market under Genesis Brand.

CASE STUDIES

PRODUCTS @ GENESIS GROUP

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